Sales Director
Posted on March 4, 2026
Department: Sales
Reports To: Monterey County, CA with periodic travel to other locations as needed
Location: Salinas, CA
Pay Range: $130K + DOE
COMPANY
Church Brothers Farms is a vertically integrated, family-owned grower and shipper of fresh vegetables based in Salinas, California. With decades of experience in farming, processing, and distribution, we are committed to delivering fresh, high-quality produce through our Church Brothers Farms and True Leaf Farms Organic brands.
GENERAL PURPOSE OF THE JOB:
Church Brothers Farms is seeking an experienced Sales Director to lead our foodservice and broadline sales strategy for fresh leafy greens and value-added vegetable programs. Based in the Salinas Valley, this role is responsible for driving revenue growth, strengthening distributor partnerships, and expanding market share across regional and national broadline foodservice channels.
The ideal candidate understands the dynamics of a vertically integrated grower-shipper and will collaborate closely with harvesting, procurement, operations, food safety, and marketing teams to align sales execution with production realities and company goals.
KEY RESPONSIBILITIES:
Develop and execute national and regional sales strategies for leafy greens and value-added vegetable programs within broadline and foodservice channels
Build and strengthen relationships with major broadline distributors, foodservice operators and institutional accounts
Drive volume growth and margin improvement through effective forecasting, pricing strategy, and performance reporting
Negotiate pricing, annual programs, and service agreements that balance customer expectations with supply chain realities
Partner cross-functionally with harvesting, procurement, operations, and marketing teams to ensure alignment between field production/processing and customer commitments
Represent Church Brothers Farms at trade shows, customer meetings, and industry events to strengthen brand positioning and category presence
EDUCATION AND QUALIFICATIONS:
Minimum 8 years of foodservice sales experience, ideally within fresh produce or other perishable categories
Bachelor’s degree (B.A.) from four-year College or university in Business, Marketing, Agriculture, or related field preferred
Demonstrated success managing distributor relationships and growing broadline or institutional business
Strong understanding of leafy greens and/or value-added vegetable supply dynamics and seasonality
Strategic mindset with proven leadership, negotiation, and communication skills
APPLICANTS
Please send your resume to: resumes@churchbrothers.com
Church Brothers Farms is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.
