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Brand Manager

Posted on July 21, 2025

Department:  Marketing

Reports To:  Director of Marketing 

Hourly Rate:  $85K + DOE 

Location:  Salinas, CA 

COMPANY: Church Brothers Farms is a vertically integrated, family-owned grower and shipper of fresh vegetables based in Salinas, California. With decades of experience in farming, processing, and distribution, we are committed to delivering fresh, high-quality produce through our Church Brothers Farms and True Leaf Farms Organic brands.

GENERAL PURPOSE OF THE JOB: We are seeking a strategic and dynamic Brand Manager to lead and grow the Church Brothers Farms conventional brand and the True Leaf Farms Organic brand. The ideal candidate brings 5-7 years of experience in marketing and brand management within the consumer packaged goods (CPG) or produce industry, with a strong understanding of the retail grocery landscape, including private label programs and national retail chains.

This role plays a pivotal part in shaping brand identity, developing go-to-market strategies, and driving in-store and digital engagement. You’ll collaborate cross-functionally with Sales VPs, the Director of Product Development, and oversee a Marketing Coordinator focused on digital campaigns.

KEY RESPONSIBILITIES:

  • Lead strategic brand planning and execution for Church Brothers Farms and True Leaf Farms Organic.
  • Develop and manage branding initiatives across packaging, merchandising, promotions, and trade marketing.
  • Ensure brand consistency across all channels and touchpoints, including retail, digital, and foodservice.
  • Collaborate with Retail Sales to support top 10 national grocery accounts and develop customized retailer programs.
  • Collaborate with Foodservice Sales to support product launches and collateral development.
  • Work with Product Development on go-to-market strategies for new product launches.
  • Support and guide the Marketing Coordinator in executing social media, influencer partnerships, and digital campaigns.
  • Manage consumer promotions, sampling programs, and in-store merchandising efforts.
  • Analyze brand performance metrics and make data-driven decisions to optimize strategies.
  • Lead the development and approval process for packaging design and compliance with retailer specifications.
  • Maintain competitive insights and market trends to identify new opportunities.

 EDUCATION/EXPERIENCE AND QUALIFICATIONS:

  • Bachelor’s degree in Marketing, Business, or a related field (MBA a plus).
  • 5-7 years of brand management or marketing experience in CPG or produce industry.
  • Proven experience working with national grocery retailers and private label programs.
  • Strong knowledge of packaging development, label compliance, and retail marketing.
  • Produce industry experience strongly preferred.
  • Working knowledge of Adobe Creative Suite, Nielsen/IRI data, and CRM tools.
  • Familiarity with organic certification, sustainability practices, and regulatory guidelines for consumer packaging.
  • Experience managing or mentoring junior marketing staff.
  • Excellent communication and cross-functional collaboration skills.
  • Highly organized with strong project management abilities.

The above job description is intended to describe the general content and requirements for the performance of this job. It is not to be construed as an exhaustive statement of duties, responsibilities, or requirements. Management reserves the right to amend and change responsibilities to meet organizational needs as necessary.

WORK ENVIRONMENT:

  • The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
  • The noise level in the work environment is usually moderate.

PHYSICAL REQUIREMENTS:

  • The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
  • While performing the duties of this Job, the employee is regularly required to sit and talk or hear. The employee is frequently required to use hands to finger, handle, or feel. The employee is occasionally required to stand; walk; reach with hands and arms. The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision, color vision, peripheral vision, depth perception and ability to adjust focus.

APPLICANTS

Please send your resume to: resumes@churchbrothers.com

Church Brothers Farms is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.