In The News

#IMPERFECTVEG PROGRAM LOOKS TO REDUCE BOTH WATER & FARM WASTE-AndNowUKnow

 

SALINAS, CA – Church Brothers is enacting a new program to reduce water and farm waste, while also incorporating a growing produce trend.

“The trend is going viral in the foodservice sector due to the Compass Group helping tell the #IDP story and build awareness with restaurant operators, chefs and consumers,” Vince Ballesteros, Church Brothers’ VP of Business Development, said in a press release. “We are seeing more support and requests for these edible and nutritious fresh produce items and we’re working with our distribution partners to make the introduction and implementation of these products is successful."

Aptly named #ImperfectVeg, Church Brothers is looking to sell fresh produce that, though still perfectly edible, previously would have either been thrown away or not harvested at all because it did not meet the industry standards for cosmetic attributes.

“It’s a win-win for all involved,” Kori Tuggle, VP of Marketing, said in the release, stating that this rapidly growing trend is a gift to the produce industry. “Growers, foodservice operators and chefs benefit from the halo effect of the product’s story, and consumers want to do their part in helping reduce food waste and eat vegetables that use less water to grow.”

CLICK HERE for full story on AndNowUKnow ....

 

 

LOCATIONS

 


Sales & Main Office


19065 Portola Drive
Salinas, CA 93908


Processing Plant


1275 San Justo Road
San Juan Bautista, CA 95045


Processing Plant 

(Winter Season)


2955 S Avenue 2½ E
Yuma, AZ 85365

 

alt tag alt tag alt tag  alt tag

 

Privacy Policy

 

HOURS OF OPERATION

Sales:

6am-5pm: Mon-Fri
7am-11am: Sat
Closed: Sunday

Appointment Loading:

 

6.30am - Midnight
(Mon-Sat)
Closed: Sunday