Imagination Farms Announces Western Vegetable and Fresh Cut Vegetable Agreement

Imagination Farms has furthered its mission to increase the consumption of fresh produce among children by announcing signed agreements with Church Brothers, LLC, and True Leaf Farms, LLC, both located in Salinas. Church Brothers will supply Disney Garden commodity vegetables from its operations while True Leaf will supply Disney Garden bagged vegetables, bagged salads, and unique vegetable products designed for children. The companies expect to begin shipping Disney Garden products in the first quarter of 2007.

According to Matthew Caito, CEO of Imagination Farms, “Our agreements with Church Brothers and True Leaf further Imagination Farms’ mission to increase the consumption of fresh fruits and vegetables among children. Their teams embrace and are passionate about our mission and they are committed to providing high quality vegetable products.”

Tom Church, President of Church Brothers said, “Both Church Brothers and True Leaf are looking forward to getting these new products to market. We have worked extensively with Disney and Imagination Farms and their culinary team to create vegetable products and combinations that are unique and that will appeal to children. We feel that working with Disney will raise the level of visibility for these items to get more children and families to increase their consumption of vegetables.”

Disney Garden vegetables will feature Disney characters and a comprehensive promotion strategy that is designed to get children to learn more about good nutrition and fresh produce at the company’s web site, www.imagination-farms.com. The vegetable line will be supported through on-going sweepstakes through the web site.

The Disney Garden bagged vegetable and salad program will feature Disney characters and will be aimed at young eaters from school-age through ‘tween’ years. The brand will provide vegetable and salad solutions for time-starved children and their parents. According to Caito, “We’re working to replace chips and less healthy alternatives with vegetables for snack time. Parents will be excited by our products.”

Disney Garden vegetables will be available directly from the Church Brothers Sales Office in Salinas. The companies expect to have the first Disney Garden vegetables in market late in the first quarter of 2007.

Church Brothers and True Leaf will join other Disney Garden suppliers Ito Packing (stone fruit), Four Star Produce (grapes), Crunch Pak (sliced apples), Sunwest (California citrus), Progreso Produce (pumpkins and watermelons), Carousel Candy (caramel apples), L&M Northwest (apples), and Chelan Fresh (apples).
Imagination Farms, LLC, is a national fresh produce marketing company with the mission of increasing the consumption of fresh fruits and vegetables among children. The company is the marketer of the Disney Garden™ brand of fresh produce, offering both organic and conventionally grown products, supplied by leading domestic and international growers and shippers. Imagination Farms offers a comprehensive assortment of innovative products and creative packaging, while maintaining the highest standards of food safety. For more information on Imagination Farms, call 877-6-I-FARMS (877-643-2767) or visit www.imagination-farms.com.