Press Releases

SALINAS, CA (July 13, 2015) – Church Brothers, a leading grower/processor/shipper of more than 500 fresh vegetable SKUs, will showcase its #ImperfectVeg program at the PMA Foodservice Expo in Monterey, Calif., in booth #23.

The #ImperfectVeg program sells edible fresh produce items to foodservice operators that were previously discarded or rotated back into the soil due to not meeting industry standards for cosmetic attributes.

“With education, the #ImperfectVeg may be accepted faster by foodservice customers because the end consumer chooses off a menu description rather than at retail where they buy with their eyes,” said Kori Tuggle, vice president of marketing.

Awareness for this new food trend is growing and Church Brothers will display its #ImperfectVeg product line at the PMA Foodservice Expo including: direct field-packed Romaine leaves and cauliflower; and value-added Broccoli bits, and second crop baby kale, baby chard and clip spinach.

On Saturday, July 25, Church Brothers will host an annual private party at the family ranch to thank its customers for their support.

“The family ranch party is part of the Church Brothers’ leadership legacy in the Salinas Valley,” said Tuggle. “Our customers look forward to the party all year, it’s a great time to showcase our products and say thank you for your business.”

This year Church Brothers will also participate in the PMA Foundation Career Pathways program by hosting students and faculty for a tour of its True Leaf Farms salad processing plant in San Juan Bautista.

“The best way to get produce center of the plate is through education,” Tuggle said. “We welcome the chance to host future operators during the weekend.”