Press Releases

CHURCH BROTHERS FARMS EXPANDS MARKET OFFERINGS

Items once grown in smaller volume now offered at higher capacity

SALINAS, Calif. – Aug. 14, 2020 – Church Brothers Farms is increasing production and expanding market availability on two of its newer products as part of the company’s continued focus on innovation and convenience.

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“Our whole leaf and specialty salad programs are about providing our customers with convenient items that are prepped and ready to use,” Rick Russo, senior VP of sales & marketing said. “We are committed to providing fresh produce items that are easy to handle in the kitchen and are excited to offer Ready Leaf™ and Urban Blend to a wider market.”

Ready Leaf™ is a hybrid green leaf lettuce variety with Romaine and Iceberg properties. Triple washed and ready to use, a typical leaf is 4 inches to 6 inches long and 3 inches to 5 inches wide, a little smaller than traditional green leaf varieties. Ready Leaf™ has a 17-day shelf life and is available year-round due to growing regions in both the United States and Mexico.

“Ready Leaf™ was developed to frame a burger bun or sandwich with just the right amount of green frill, crunch and sweet flavor,” said Ernst van Eeghen, vice president of business development. “With consistent sizing, there is less labor needed which means lower cost and 100 percent yield.”

Reintroduced with new branding, packaging, and production capacity, Ready Leaf™ has the highest leaf count per pound in the industry at 55-60 leaves per pound. “A higher leaf count translates into more servings per pound and cost savings,” van Eeghen said.

Church Brothers Farms pioneered the smaller whole leaf concept in 2008 with the introduction of Teen Green™, and continues to improve product quality with new varieties, farming and harvest practices, processing methods, and package optimization. In 2019 the company opened a whole leaf lettuce processing line in San Luis, Mexico, more than doubling production.

Additionally, Urban Blend is now available to a wider market, expanding the specialty salad offerings from Church Brothers.

Urban Blend is a mix of baby red chard, wild arugula and baby kale. The bold texture and flavor of the blend stand up well to any dressing base; and its array of colors and shapes enhances plate appearance. “Easy to use in the kitchen, Urban Blend allows for a range of applications and pairings, delivering more bite, crunch, and flavor,” van Eeghen said.



LOCATIONS


Sales & Main Office

19065 Portola Drive
Salinas, CA 93908


Processing Plant

1275 San Justo Road
San Juan Bautista, CA 95045


Processing Plant (Winter Season)

2955 S Avenue 2½ E
Yuma, AZ 85365

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HOURS OF OPERATION

Sales:

6am-5pm: Mon-Fri
7am-11am: Sat
Closed: Sunday

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6.30am - Midnight
(Mon-Sat)
Closed: Sunday