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About Us
Tom and Steve Church each began their fresh
produce experience in high school loading lettuce during the summers in
the Salinas Valley. They took similar paths through different sales
desks learning the business and developing relationships with customers
and growers. Their careers came together in the mid 1980’s at
Fresh Western Marketing, now known as River Ranch Fresh Foods. Tom and
four other partners formed the company in 1981. Steve joined the team
in 1985, after his career at Grower's Exchange. The River
Ranch years were marked by innovative ways of approaching harvest,
cooling, packaging and load consolidation. Unique ideas and passion for
the work led to opportunities to flourish in field packed products and
to initiate a fresh produce processing arm, Fresh Valley
Produce. The processing addition led to many new salad and
vegetable combinations. A “Can Do”
attitude has long been a trademark of the Church Brothers.
There is a long list of new ways to supply produce
to the industry that the Church brothers have had a hand in developing.
Here is the list:
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Field packed broccoli
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Ice Injection cooling systems
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Split packaging cartons for smaller stores
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The first form, fill and seal machine used for
packaged salad
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“Salads to Go”- kit salads in
sealed plastic containers, eaten on the go
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Microwaveable vegetable mixes complete with sauce
in rigid containers
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Controlled atmosphere packaging
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“Angel Hair” Coleslaw
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Development partner with Jake Hougham on Whole
Leaves
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Primus Labs co-founder (with others)
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Full service fresh load consolidation
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Truck appointment loading
These are some of the concepts that have now become
industry staples.
A fair deal for both grower and customer and a work
environment where the individual is challenged to take personal
responsibility are business fundamentals that have always made our team
feel to be part of the family.
After the sale of River Ranch, the Church Brothers
started back up as a growing, sales and marketing company. They
eventually broke other new ground by bringing together six independent
grower shippers from two growing regions to form Fresh Kist Produce.
Along with their growing responsibilities the Church Brothers managed
sales and marketing for the new company. Again innovative ideas led to
another broccoli success, iceless broccoli in a bag for foodservice
customers.
Eventually, Tom and Steve set out again to serve
their growers and customers in their inimitable style. They have the
love, expertise and desire to form and keep successful relations
centered on everyday excellence in produce.
Church Brothers today represents years of sound
business fundamentals and innovative ideas performed by skilled and
motivated people. We supply a wide variety of fresh fruits and
vegetables to processors, foodservice customers, retail customers and
the international marketplace. We also have a partnership with True
Leaf Farms, processing spinach, spring mix and whole leaf singles. Our
ability to consolidate and assemble complicated mixed vegetable and
fruit loads and arrange for transportation allows the customers
to experience “fresh produce made easy”.
Business Fundamentals
We have long held that the Four "I's" are the building blocks of
success.
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Integrity- Our commission is to provide a seamless
transaction between the grower and the buyer that is fair for both.
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Innovation- There often is a better solution to
today's circumstances.
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Industriousness- A willingness to work builds a
strong foundation.
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Improvement- There is nothing done today that
cannot be improved upon for tomorrow.
Our
People
Church
Brothers Produce may begin with the talented Church brothers, but it
blossoms with a dedicated sales force and support team, united in
purpose of fostering relationships where all parties may succeed
together. We have assembled a team of employees, growers, harvesters
and food safety support necessary to compete in an increasingly
demanding environment. We are dedicated to supplying products that have
value day in and day out. Starting with the harvest crews and
throughout our workforce, attention to the smallest details on a daily
basis is what makes the difference between above average and excellent.
Our growing/ production, sales, buying, quality assurance, sales
support and accounting teams are united in purpose to serve the needs
of customers, transportation, growers and suppliers. We appreciate the
contributions of each and every employee to our success.
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